Hi, I’m Kevin!
Digital Marketing Consultant
who drives business growth.
I create owned media strategies rooted in SEO, content marketing, and UX tactics that full growth for all digital marketing channels.
My Skillset
SEO Auditing
Expertise to audit complex websites to discover SEO opportunities that drive business value
Consulting & On-Going Services
Create 1 to 2 year strategic roadmaps to help businesses implement recommendations and increase revenue
SEO Advising
Advise SEO teams on workflows and recommendations to break down barriers and help teams accomplish goals
Content Marketing Solutions
Create content marketing strategies and execution to implement content at scale
About Me
Kevin Cotch is a Sr. Strategy Director and digital marketer located in Minneapolis, Minnesota where he focuses on digital strategies for Fortune 500 organizations. Kevin has experience leading strategies and initiatives within industries including financial services, quick service restaurants, powersports, healthcare, retail/e-commerce, and other emerging spaces. He holds a deep understanding of digital strategies to help improve both traffic and revenue performance via multiple tactics.
Digital marketing areas of expertise include:
- Search Engine Optimization (SEO)
- Content strategy
- Web analytics
- Conversion Rate Optimization (CRO) and A/B testing
- Usability/user experience
- Paid search/SEM
- Marketing Consulting
- Social media marketing and influencer marketing
- App Store Optimization
- Reputation Management
Brands That I’ve Worked With
Local SEO
Restaurant chains including, Arbys, Buffalo Wild Wings, Sonic, Jimmy John’s, Dominos
Financial
Capital One, Rocket Mortgage
Power Sports
Polaris Industries supporting brands across RZR, RANGER, GENERAL, Sportsman ATVs, Snowmobiles
Ecommerce
Duluth Trading Company, Calvin Klein, Lane Bryant
Blog
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Introduction: The Death of the Easy Link For years, link building was a quantity game: get a decent Domain Authority (DA) score, secure a relevant anchor text, and watch your rankings climb. That era is over. Google’s evolution—driven by advanced Natural Language Processing (NLP) models like RankBrain, BERT, and MUM—means the algorithm no longer relies
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Search engine optimization (SEO) has evolved from being a niche practice to a critical function for any enterprise looking to scale in the digital landscape. Among the many components of SEO, forecasting stands out as a vital, yet often overlooked, activity that can significantly improve decision-making, resource allocation, and return on investment (ROI). In this
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Server logs contain a treasure trove of data that can make or break your enterprise if not leveraged properly. Yet many organizations fail to consistently analyze these logs to unlock their full potential. In this post, we’ll explore how robust log analysis benefits enterprise security, compliance, and even SEO. You’ll see why automating this process